Mark Zuckerberg, chairman and CEO of Meta, disclosed the development in a Facebook post on Sunday.
“Good morning and new product announcement: this week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support.
“This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon,” said Zuckerberg.
With this, Meta will be copying a similar subscription service known as ‘Twitter Blue’ introduced by Twitter after the company’s acquisition by billionaire businessman, Elon Musk.
Twitter Blue subscribers pay a monthly fee of $8/month via web and $11/month on iOS or Android devices for a blue checkmark, along with the ability to edit tweets and upload high-quality video.